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PERILAKU KONSUMEN

Harits Kanzul Fikri (C14150085)
Department of Aquaculture (www.bdp.fpik.ipb.ac.id)
Faculty of Fisheries and Marine Science (www.fpik.ipb.ac.id)
Bogor Agricultural University (www.ipb.ac.id)
Consumer Behavior Class IKK 233
Department of Family and Consumer Sciences (www.ikk.fema.ipb.ac.id)
Faculty of Human Ecology (www.fema.ipb.ac.id)
Bogor Agricultural University (www.ipb.ac.id)
Lecturer :
Prof. Dr. Ir. Ujang Sumarwan, M.Sc (www.sumarwan.staff.ipb.ac.id; www.ujansumarwan.blog.mb.ipb.ac.id; sumarwan@mb.ipb.ac.id)
Dr. Ir. Lilik Noor Yuliati, MFSA
Dr. Ir. Megawati Simanjuntak, MS
Ir. Ratnaningsih, MS
Ir. Md Djamaludin, M.Sc
Reference:
Sumarwan, Ujang. 2011. Perilaku Konsumen: Teori dan Penerapan dalam Pemasaran. Jakarta: PT Ghalia Indonesia.
Resume :
My name is Harits Kanzul FIkri from Department of Aquaculture, Faculty of Fisheries and Marine Science, Bogor Agricultural University.
Consumer behavior is the behavior or action by the consumer to review the Guide Finding, Buying, using, evaluating, and to review the products and services expenditures also included the findings of the decision precede and follow the action (engel et al 1995). Definition of Consumer behavior is all the activities, actions, as well as the psychological processes that can trigger action, when before buy, when to buy, use, spend Products and Services, including precede decision process and following this action.
The first meeting of the class, the lecturer, Mr Ujang, explain the class contract before signing lectures and course material. Mr Ujang asks each student to mention one word should be different on the consumer. Consumers are perpetrators or users of goods and services offered by the manufacturer or available in the community. This consumer behavior is the underlying consumers to make purchasing decisions and evaluate materials for manufacturers.

Pengaruh Nisbah Pereaksi (Lignin Eupcalyptus – Natrium Bisulfit) Dan Ph Awal Reaksi Sulfonasi Terhadap Karakteristik Natrium Lignosulfonat

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Eucalyptus lignin was isolated from kraft black liquor through by acidification using H2SO4. Sulfonation of eucalyptus lignin produced sodium lignosulfonate (SLS) which can be used as dispersants, and emulsifier. In this research, sulfonation was carried out towards lignin with mass ratio of eucalyptus lignin-NaHSO3 (b/b) of 1:0.4, 1:0.5, and 1:0.6, and initial pH of 5, 6, 7, 8. Studies on the effect of various ratio of eucalyptus lignin versus NaHSO3 (1 based on w/w) and initial pH of 5,6,and 7 for the sulfonation reaction showed an increasing yield and improved purity of SLS obtained. However, no significant result was observed on the application of initial pH 7 and 8 toward increasing of SLS yield and purity. The highest SLS yield of 83.8% with purity of 82.9% was obtained under condition of initial pH at 7 and the mass ratio of eupcayptus lignin over NaHSO3 was 1:0.5. The resulted SLS was light brown, water soluble, with pH level between 6.3 and 7.24, and released sulfur-like odor.

Sumber : http://repository.ipb.ac.id/handle/123456789/76478

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